Our Vision

Our vision is to orchestrate consumer protection within the hair extension industry through isotopic hair analysis testing 

When it comes to hair extensions, the current industry is flooded with false claims, and there are no rights for the consumer, since it was never possible to prove origin of hair.

In order to promote a fair market, we need your support to help us lobby governments and companies to bring about change and fairness.

We will work with leading hair extension companies who agree that hair should have proven origin, not false marketing.

Through isotopic hair analysis we are able to show the genuine origin of where the hair comes from. This should be the norm not the exception.

Our aim is to ensure you as a consumer get what you are paying for and what is being advertised.